„Poland - as one of the fastest growing markets in Europe - represents a crucial geographic location for Whirlpool’s European strategy, offering significant potential for the development of our regional operations and growth of our business.
 From the European business perspective Poland is a very convenient place for investment. It is situated between the highly developed Western European countries and Eastern Europe with such growing markets as Russia, Ukraine. |
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This geographic location creates a number
of opportunities, attracts investment from the Western Europe as
well as from the US and Asia. It facilitates also the logistics
activities related to the export of goods to all locations in
Europe and to countries outside of Europe. Whirlpool Corporation
took over Polar, the Wrocław home appliance producer, in 2002.
In 2005 Whirlpool invested again in this city opening a new
Cooking Factory and a logistics centre. This new cooking
production line is a symbol of our ongoing commitment in the
Wrocław area, it further strengthens Whirlpool’s position in
Poland and provides new opportunities to serve consumers in a
variety of markets throughout Europe. Whirlpool also further
develops its technology centre of excellence and prototyping
shop in Wrocław. Their significance continuously grows and
engineers who work here design products not only for the Wrocław
site but also for the needs of the whole Corporation. |
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